Corporate culture is the sum of shared beliefs, values and norms that significantly influence thinking and behaviour within the company. Changing it is a complex process that can only be controlled indirectly.
Corporate culture is a priority in more and more organisations. This is because culture and purpose have a measurable influence on the performance of organisations: Higher satisfaction and motivation at an individual level, better collaboration in teams, including cross-functionally, as well as sales growth, adaptability and higher product quality at a corporate level.
Our approach aims to change both the formal and informal organisation. This has a profound impact on the beliefs of each individual, with changing beliefs manifesting themselves over time in new behaviours and thus shaping the cultural foundation of the organisation.