A clear common focus - a guarantee for achieving your corporate goals
In dynamic markets, common and clearly defined goals are essential for organisations. They provide orientation for action in the market and for cooperation within the company. Ideally, clarity about the "what" of the business and organisational strategy and the "how" formulated in the vision, purpose and mission statement are closely intertwined.
The larger an organisation is, the more closely its performance depends on a clear common direction. And this is particularly challenging due to its complexity. In particular, tensions between the overarching goals of the organisation as a whole and divisional or individual goals must be carefully moderated using a holistic approach.
Challenges and solutions
We support our clients when the development of a common direction in their organisation is an obstacle to better performance. If there are deficits in the successful development, communication, operationalisation and implementation of common goals, if there is a lack of coordination in the top team or if team development as a whole is a focus. Depending on the problem, we work on the self-image of your own function, role and mandate in the existing organisation or ensure that common goals are also anchored in structures and processes. We use tried-and-tested methods and tools to ensure a high willingness to change with the right mix of facts and emotion.
Examples from our consulting practice
Our experts
If you want to increase the performance of your managers and teams through a strong, shared focus in your organisation, we should talk. Together we can discuss how we can support you at both individual and team level with functional expertise, sustainable methods and efficient and practical implementation.
Our experts look forward to hearing from you!
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Customer orientation as shared direction
The integration of customer orientation as a common goal in a team, i.e. as part of shared direction, is a decisive factor for the sustainable success of a company. It is not just about pure customer satisfaction, but rather about placing customer needs and expectations at the centre of all team activities. When a team shares this perspective, there is a strong awareness of how their own work contributes directly to the customer experience and therefore to the company's success.
Further aspects of customer orientation
Customer orientation as shared direction encompasses various sub-topics that are essential for success. These include understanding customer needs, developing a customer-centred corporate culture and continuously adapting products and services to customer needs. Some sub-areas are explained below:
- Customer understanding and involvement: a deep understanding of customer needs and expectations is fundamental. This includes analysing customer feedback and market trends.
- Team coordination and communication: Effective internal communication channels and coordination mechanisms are required to ensure that all team members are aligned with customer needs.
- Goal setting and performance measurement: Setting clear, customer-centred goals and defining KPIs (Key Performance Indicators) to measure customer success.
- Adaptability and flexibility: The team's ability to adapt quickly to changing customer needs and market conditions.
- Customer-orientated corporate culture: The development of a corporate culture that integrates and promotes customer orientation as a core value.
- Training and development: The provision of training and development programmes for employees to improve their customer care and service skills.
- Feedback systems and continuous improvement: The establishment of systems to regularly collect and analyse customer feedback and to continuously improve products, services and processes.
Development of a customer-orientated shared direction
The development of a customer-centric shared direction begins with a thorough analysis of customer feedback and a deep understanding of customer needs. This requires a systematic approach that involves all team members in order to effectively align team goals with customer needs.Clear planning and strategic alignment are essential. The aim is to translate the insights gained into concrete measures and continuously adapt the company's processes accordingly. This enables the team not only to react to current customer requirements, but also to proactively anticipate future needs.
Developing a customer-centred shared direction also means shaping the corporate culture accordingly. This includes promoting a customer-focused mindset among all employees and establishing processes and guidelines that prioritise customer orientation. This ensures that customer satisfaction, customer loyalty and ultimately the long-term growth of the company are at the centre of all efforts.
Would you like to find out more about the five elements of customer orientation? Contact us if you are curious about what customer-centred working means and how you can incorporate customer orientation into your corporate strategy.
The role of leadership in the shared goal of customer orientation
Managers play a key role in the implementation of customer-centred shared direction. They are not only responsible for communicating the importance of customer-centricity, but also for creating an environment in which it can flourish. A team leader or project manager should act as a role model by including the customer perspective in all decision-making processes and encouraging team members to do the same.
Managers must also ensure that the team's goals and strategies are always in line with customer needs. They play a central role in motivating the team to develop innovative solutions that create real added value for customers. Through regular training, workshops and team meetings, managers can raise awareness of customer focus and empower employees to actively contribute to the common goal.
Shared Goals on a Team: Developing customer orientation
Developing customer orientation within a team is a challenge that requires professional support. undconsorten, as an experienced management consultancy, offers specialised services to support companies in establishing customer orientation as a shared goal within their teams. undconsorten offers tailor-made solutions to strengthen customer orientation in companies and to optimise team performance. Let's work together to transform your teams into high-performing teams that focus on the common goals of customer orientation and thus lead your company to organisational success.
FAQs on Shared goals in a Team
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